Now that the holiday ratings season is far over, let’s take a look at the latest STL radio rankings – for January.
Classic Rock KSHE (94.7 FM) retained the champion’s belt but the field has closed in on the defending champion.
While KSHE received an 8.5 grade, country music KSD (93.7 FM) jumped to No. 2 with a rating of 8.2, according to the latest Nielsen ratings.
Completing the trinity of top stations is Christian radio KLJY (99.1 FM), which received a 7.8.
The ratings are representative of the percentage of all radio listeners in a market (aged 12+) that a station reaches between 6am and midnight seven days a week.
The rest of the top 10 (#4-10) are: alternative rock KPNT (105.7 FM); adult contemporary KEZK (102.5 FM); adult contemporary WFUN (96.3 FM); Adult Hits WARH (106.5 FM); classic hits KLOU (103.3 FM); Sports/Talk WXOS (101.1 FM); and country music WIL (92.3 FM).
In the talk radio battle, the conservative KFTK (97.1 FM) came in 11th with a grade of 4.0. Legacy station KMOX — which lights candles for the return of MLB baseball — came in 12th with a rating of 3.6.
Five of the top 10 stations are owned by Hubbard Radio St. Louis (KSHE, KPNT, WARH, WXOS and WIL).
Audacy St. Louis (KEZK, WFUN) and iHeart Media (KSD, KLOU) each had two frequencies in the top 10, with Gateway Creative Broadcasting (KLJY) taking the other spot.
STL is the 24th largest radio market in the US.
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